Aim, shoot, and bounce your way to victory to experience the epic new RPG brick-breaker. In a world at war with a dark and mysterious enemy, the only hope lies in a band of brave and magical heroes. The battle continues as Sword Master defends the world from an all new, more dangerous army of invading Titans.
The Canadian studio searched for a solution that would ensure efficiency by reducing manual work, and thus enable them to concentrate on strategy. With that in mind, they searched for a tool that would empower them to make successful Apple Search optimizations across campaigns and keywords, while increasing scale along the way.
For example, keyword optimization, keyword mining, keyword discovery, and bid adjustments require quite a lot of manual effort when you run such widespread campaigns. More importantly, Game Hive wanted to be able to scale easily and efficiently while staying profitable. Like most ASA users, our strategy more or less focused on adjusting bids reactively as we saw performance, however, this strategy has to be updated constantly and needs to take into both pre- and post-install KPIs.
With these objectives and functions in mind, they approached SearchHQ.
Worldwide totals (25 apps)
It helps to create a seamless flow of work enabling managers to fully concentrate on perfecting their strategy and enjoy a positive change in KPIs. The functionality we found the most efficient for our situation was the automated rules.
It enabled us to spend less time managing Apple Search and instead direct our efforts towards finding new keywords and optimizing existing ones in just a few clicks. With the help of the automated rules, we were able to adjust our bids dynamically to stay competitive while optimizing towards the KPIs that we value on a day-to-day basis. In the ever-changing world of mobile games within a highly competitive channel, figuring out the best strategy can be quite tricky.
Request SearchHq Demo. Game Hive is a leading developer of mobile games for iOS and Android, with more than million total downlo to-date.
Want to achieve similar ? Request a SearchHQ demo with one of our managers to show you around. Boost revenue optimizing Apple Search. Get a handle on campaigns and streamline subscriptions and in-app purchases.